Douglas Rushkoff, in his blog (thanks for the pointer, Chun), takes another whack at neuromarketing, which I posted about in October, and the NYTimes then quickly yanked away. (I'm not putting it back, dammit!)
He spends a minute saying that neuromarketing is scary, yes, and aren't these advertisers just dodgy.
But then he makes the interesting claim that neuromarketing may just be so much bullshit that won't really work. So the fracas over all this stuff actually makes it seem to companies that neuromarketing is this all-powerful tool. 'Hey, if Ralph Nader hates it, it must be great.' The neuromarketers, Rushkoff says, have done a bang-up job only in their marketing of neuromarketing to stupid companies. Interesting.
But I wonder: If they are so good at marketing things to companies, might they also be good at marketing things to people? Or do they really not give a shit about what people think? It is the companies that pay them, not the people. How weak is the connection between advertising and results?
Am I still writing? Jeezus.
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